Daniel Dennett Dissects a Bad Thought Experiment
Scientists and philosophers like to think that they’re very sober, rational people who are above the need to advertise. And yet, if you look closely you’ll see that they often go to great lengths to come up with a vivid memorable term, a label for their theory or a name for it that will stick in people’s head. In other words, they’re trying to develop a brand name or advertising or trademark for their view. And we should recognize that’s a good thing to do if you’re going to run an example or if you’re gonna run an argument — try to make it as easy as possible for the audience or the reader to keep track of the elements.